40 years building systems. From enterprise architecture to AI agents. And somewhere in the middle — figuring out how to stop working 55-hour weeks and start actually charging what the work is worth.
I started writing code in 1986. Back when software came on floppy disks and the manual weighed more than the computer. I've watched every major wave of technology roll through — the PC revolution, the internet boom, mobile, cloud, and now AI. Each time, the tools changed. The fundamentals didn't.
Over 40 years I've built enterprise systems for corporations, architected backends that needed to survive at scale, and eventually gone out on my own — consulting, building, shipping. And for a long time, I ran my freelance work the way most people do. Long hours. Endless admin. Proposals written from scratch. Emails drafted and redrafted. Invoices chased manually. The technical work was the easy part. Everything around it was quietly eating my week.
At my worst I was working 55-hour weeks and billing about 30 of them. The rest was overhead — communication, paperwork, the constant back-and-forth that goes with client work. I was good at the job. I just wasn't running it like a system.
"I build AI systems for a living. It took me embarrassingly long to point one at my own workflow."
When I finally did — when I spent a weekend building a proper AI hub inside Claude Projects, uploaded my service descriptions, my rates, my tone of voice, my standard responses — the results were immediate. In the first week I got 15 hours back. Not by working less on the actual work. By eliminating the overhead that had been silently taxing every project.
Proposals that used to take an hour: under 60 seconds. Client emails that used to sit in drafts while I found the right words: done before I'd finished my coffee. Invoice follow-ups I'd been dreading for days: handled in one click. The mental load alone was worth it.
I built this course because the system works — and because most freelancers don't have 40 years of systems thinking to draw on. You don't need it. I've already done that part. What's here is the distilled version: the exact setup, the exact prompts, the exact workflow that gets you the same result in a fraction of the time it took me to figure it out.
This isn't theory. It's what I use, every day, to run my own work. And it's the same system I teach to the developers, designers, consultants, and freelancers in my community who are done trading hours for money and ready to build something that actually works for them.
The philosophy behind how I work and build. What 40 years in tech teaches you about time, leverage, and what's actually worth your attention.
Efficiency systems for people who want their time back. The thinking that eventually became the framework behind this course.
Coming SoonEverything I figured out over 40 years of building systems — distilled into 5 lessons and a set of AI tools you can be using by tonight.